The organizations added their hopes that McDonald’s move on poultry was just a first step, and that it would be making the same demands of its beef and pork supplies.

Wenonah Hauter, executive director of Food and Water Watch, also said the phase-out was a good development, but said it pointed to a failing at the federal level.

“It’s past time for the FDA to force the meat industry to eliminate its use of harmful antibiotics though enforceable, non-voluntary regulation,” Hauter stated.

NRDC’s Kaplan also notes how McDonald’s new plan falls short. He writes:

The announcement comes the same week as McDonald’s ushers in a new chief executive, Steve Easterbrook, who has said he wants to create a “modern, progressive burger company.”

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