Bruce Prichard, who for nearly 15 years was the right-hand man to Vince McMahon behind the scenes, will be returning to the WWE in a full time capacity, reports PWInsider.com.
Prichard, 55, will rejoin the creative team in a role that is said to be very similar, if not identical to his former role, where he was essentially “one of the top point people” in the company and helped put together television working directly with McMahon. He is expected to start immediately, and will be backstage at WWE RAW in Atlanta this coming week.
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Some may know Prichard better for his classic Brother Love gimmick from the late ’80s and early ’90s, where he portrayed a red-faced, intentionally obnoxious televangelist character with his own equally obnoxious talk show segment, and also briefly managed The Undertaker prior to the introduction of Paul Bearer.
In 2016 he began his very own podcast, Something To Wrestle With Bruce Prichard, which has currently produced more than 140 episodes diving deep into the characters, events and behind-the-scenes happenings in the WWE during his long run with the company.